MARNI store

Marni is an Italian fashion label founded by Consuelo Castiglioni in 1994, who has always been the label's designer. Marni has recently risen to prominence as women have turned away from overtly sexy clothing to designs emphasizing color, print, and shape.

Castiglioni, who has been always been the label's chief designer, is responsible for Marni's aesthetic of "European-inflected bohemianism." Other descriptors that have been applied to Marni designs include "quirky," "feminine," "off-beat," and "funky." Early design features included idiosyncratic prints and vintage-inspired shapes and fabrics; Marni has retained these elements but has become more streamlined. Other Marni hallmarks include juxtapositions of texture; colorblocking; a palette focused on gray, beige, and blue, in which bright colors are interspersed; and unusual shapes, such as bell hemlines, gathering, asymmetry, and large volumes.In general, Marni's women's clothing resonate more with female customers than with men, who do not find the clothes sexy.

Marni store at London